365 Digital Appointed Google Ads Sales Representative for Four Key African Markets
365 Digital has expanded its partnership with Google to become the authorized sales representative for Google Ads in Côte d’Ivoire, Mauritius, Seychelles, and Réunion. By establishing an Africa Centre of Excellence, the company aims to provide local businesses with strategic guidance and technical support to accelerate digital growth.
In a move set to reshape the digital advertising landscape in several key territories, 365 Digital has announced its appointment as the authorized Google Ads sales representative for Côte d’Ivoire, Mauritius, Seychelles, and Réunion. This strategic expansion aims to bridge the gap between world-class ad technology and the untapped potential of local businesses, providing advertisers and agencies with dedicated in-market support and commercial expertise.
As African businesses increasingly look to digital channels to capture market share, the partnership is designed to move beyond simple product access. 365 Digital is establishing a centralized Africa Centre of Excellence (CoE) in South Africa, which will function as a performance hub. This hub will provide high-level campaign strategy, technical optimization, and conversion measurement, ensuring that advertisers in these markets receive the same caliber of support as their global counterparts.
Driving Digital Maturity and Economic Growth
The digital economy in Sub-Saharan Africa is at an inflection point. For many small and medium-sized businesses (SMBs) in these regions, navigating the complexities of modern advertising platforms can be a significant barrier to entry. By providing local commercial support and strategic guidance, 365 Digital is effectively lowering this barrier, enabling brands to scale their operations with data-driven precision.
Julian Jordaan, CEO of 365 Digital, emphasized that the investment is focused on the human element of technology. “We are investing in people, capability and local presence because we believe the next phase of digital growth in Africa will be driven by businesses that have access to the right technology, the right expertise and the right partnerships,” Jordaan said. This approach recognizes that technology alone is rarely enough; success in high-growth markets requires an intimate understanding of local consumer behavior paired with platform mastery.
A Hub-and-Spoke Approach to Performance
The CoE model will support dedicated in-market teams, allowing for a nuanced approach to advertising in diverse territories. Whether it is a business in Côte d’Ivoire looking to expand its reach or a local brand in Mauritius optimizing for tourism, the partnership ensures that technical support is delivered with an awareness of local market dynamics. This, combined with Google’s robust ad ecosystem, provides a powerful toolkit for brands at every stage of their growth journey.
Why This Partnership Matters for Africa
Alex Okosi, Managing Director of Google SSA, noted that the collaboration remains committed to delivering tangible results for SMBs. As global platforms continue to deepen their roots on the continent, initiatives like this one are vital. They facilitate the professionalization of the digital marketing sector, encourage agency growth, and provide the infrastructure necessary for companies to thrive in an increasingly digital-first global economy.
For the four target markets, this appointment marks a shift toward greater digital competitiveness. As 365 Digital begins its role as the primary access point for Google’s advertising suite, the focus will remain on driving measurable business outcomes, proving that with the right partnership, the next phase of African economic participation can be built on the back of digital innovation.
