The FIFA World Cup™ Trophy Tour by Coca-Cola in South Africa is set to bring football fever back to the Rainbow Nation, giving fans a rare opportunity to see the Original FIFA World Cup Trophy in person ahead of the historic FIFA World Cup 26™. Coca-Cola
This exciting return marks the first time the Trophy Tour has visited South Africa since 2018 and the second African stop on the global journey after Egypt. The tour will be in Johannesburg on 30–31 January and Cape Town on 1 February 2026, offering fans an unforgettable chance to connect with football’s most iconic prize. Coca-Cola
What Fans Can Expect
The FIFA World Cup™ Trophy Tour by Coca-Cola in South Africa is part of a worldwide celebration leading up to FIFA World Cup 26™, arguably the largest in history, with three host nations — Canada, Mexico, and the United States — more teams, and more matches than ever before. Inside FIFA
The global tour itself begins earlier in January in Riyadh, Saudi Arabia, and will travel through 30 FIFA Member Associations, spanning 75 stops over 150+ days — each with interactive fan experiences, community events, and exclusive football challenges. Inside FIFA
Visitors in South Africa will have the chance to:
- See and photograph the Original World Cup Trophy (solid gold and one of sport’s most cherished awards) up close — a rare public appearance. Coca-Cola
- Experience fan engagement zones with immersive activities, special promotions, and football-themed entertainment. Inside FIFA
- Participate in local initiatives promoting community engagement and sustainability with Coca-Cola and its bottler partners. Coca-Cola
Long-Standing Partnership & Impact
The FIFA World Cup Trophy Tour by Coca-Cola marks its 20th anniversary in 2026, celebrating a long-term sponsorship partnership that began in 1978. Over five editions, the tour has visited 182 of FIFA’s 211 Member Associations, bringing the magic of the world’s biggest sporting event directly to fans around the globe. Inside FIFA
Romy Gai, FIFA’s Chief Business Officer, highlighted the significance of the tour, emphasizing how it unites fans and brings a deep emotional connection to the sport. Inside FIFA
Sustainability & Community
Beyond football excitement, the tour also serves as a platform for community impact. The Coca-Cola Company will join local teams and bottling partners in supporting sustainability initiatives, such as packaging collection and recycling efforts — encouraging fans to celebrate responsibly. Coca-Cola
South Africa Stops
- Johannesburg – January 30 & 31, 2026
- Cape Town – February 1, 2026
Fans are encouraged to follow updates and event details on the official Coca-Cola South Africa webpages or through local press outlets. Coca-Cola
You should manage your travel with travel Afrikeye.
