Africa Practice, a leading consulting firm with offices across the continent, has acquired UK-based Brink Innovation, strengthening its ability to support clients across the bold african innovation ecosystem. The acquisition enhances capabilities in behavioural science, human-centered design, market insights, and social impact innovation—critical areas for organisations navigating modern development challenges. Brink’s growing footprint in East Africa
(Brink in East Africa) further aligns with Africa Practice’s expansion strategy.
Founded in 2003, Africa Practice works with companies, policymakers, and non-profits to shape inclusive growth across Africa. Its services cover policy development, advocacy, ecosystem change, and policy implementation support, with a strong footprint in energy, education, agriculture, and public-sector reform. Recent research on digital development trends
(ScienceDirect Research) also highlights how consulting firms like Africa Practice influence policy and innovation outcomes across emerging markets.
Strengthening Innovation and Strategy Capabilities
The acquisition expands Africa Practice’s expertise in behavioural science and innovation—Brink Innovation’s core specialties. From its London base, Brink Innovation designs and delivers programmes for governments, development agencies, foundations, startups, and ventures tackling complex challenges. Their experience across global markets aligns with Africa Practice’s vision for wider market expansion planning and long-term impact. With African unicorns on the rise
(Rise of the African Unicorn) the region’s consulting sector increasingly supports companies scaling from local impact to global competitiveness.
The firm has collaborated with more than 300 clients worldwide, with Africa being among its most active regions. This aligns with growing demand for business strategy consulting that integrates technology, human-centered design, and evidence-based decision-making. Recent ecosystem reports such as those mapping Africa’s startup environment
(Africa Startups Ecosystem) show rising interest in structured advisory services.
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https://travel.afrikeye.com/.
A Shared Vision for Transformative Impact
Combined, Africa Practice and Brink Innovation now bring together a team of over 100 specialists, including economists, policy analysts, data scientists, storytellers, risk experts, designers, and systems thinkers.
Commenting on the merger, Marcus Courage, Founder and CEO of Africa Practice, said:
“We’ve always put the human being at the heart of our work, but by fusing Brink Innovation’s profound human-centered design and innovation expertise with our decades of experience in policy and advocacy, we are strengthening our capacity to execute deep, transformative change with our partners.”
He added that the acquisition “ignites new velocity” and moves the firm closer to its vision of a prosperous and influential Africa. Africa Practice was recently recognised as one of Africa’s leading consulting firms and maintains BCorp certification.
Lea Simpson, Co-founder of Brink Innovation, shared:
“Africa Practice share our belief that people are the route to progress, and bring the insight and policy know-how to shift systems and narratives. Paired with our experimentation and ability to make ideas happen, we offer a powerful combination of expertise.”
Brink Innovation will continue to operate under its existing brand.
Growing Presence Across Africa
With the acquisition complete, Africa Practice now strengthens its presence across Botswana, Kenya, Nigeria, Rwanda, Senegal, South Africa, Tanzania, and the UK. Their expanded expertise is expected to support more governments and organisations building scalable, future-focused solutions across Africa’s rapidly evolving development and innovation landscape. Analysts show how African startups and big tech are reshaping growth
(Digital Africa – GIGA Research) —a trend firms like Africa Practice now help steer.
For readers exploring continental business opportunities, cross-border mobility, and policy-driven development, the travel booking platform Afrikeye Travel
(https://travel.afrikeye.com/) also provides resources that complement the region’s expanding innovation and business ecosystem.
This story was first reported by Consultancy Africa. Read the full article here.
